Popular Indie Labels Including Surfdog, Vice Music and Decon Media Among the First to Embrace Fan-Driven Pricing

NEW YORK--(BUSINESS WIRE)--June 25, 2008--The Orchard (NASDAQ: ORCD) and AmieStreet.com announced a partnership today that brings one of the world's largest and richest digital music catalogues to one of the newest and fastest growing digital music stores.

The partnership is a significant validation of the consumer-empowering business model AmieStreet.com is pioneering. On AmieStreet.com, songs are priced based on their demand, and customers receive money for more downloads when they recommend their favorite songs. By allowing consumers to drive the price of music, a song's price becomes a measure of its popularity, enabling people to discover new music with more ease and convenience.

Specific terms of the deal were not disclosed.

A global leader in digital music and entertainment, The Orchard represents over 1.1 million songs from record labels and individual artists. The Orchard's label partners that have embraced the AmieStreet.com model include Temporary Residence, Daptone, Dim Mak Records, Vice Music, Surfdog, Audio Dregs, Huume Records, Decon Media, Chocodog Records, Gern Blandsten Records, Park The Van / Cornerstone RAS, Up Above Records, Lookout Records, Ernest Jenning Record Company, and Truth & Soul LLC.

AmieStreet.com is building a community of users who value new music and discovery, and the company's innovative pricing approach both harnesses natural market dynamics but also, is engaging to music buyers. We welcome them as a client and as a premier distribution outlet for our label partners, said Greg Scholl, President and Chief Executive Officer of The Orchard.

AmieStreet's Chief Content Officer Peter Asbill said, The Orchard is an industry leader and a very important partner for us, and having their music available on AmieStreet.com is a crucial next step toward our goal of becoming the destination to discover new music.

About AmieStreet.com(R)

AmieStreet.com's community music store is a place to discover, download and share music of every genre, from all over the world. It is the first store where people collectively determine the value of every song. On AmieStreet.com, songs start free and increase in price up to 98 cents, based on their popularity among members. From the most recognizable musicians to the most promising unsigned acts, Amie Street surfaces the best new music as chosen by the community. AmieStreet.com was founded in 2006, by three then Brown University seniors. The company is headquartered in Long Island City, New York.

About The Orchard(R)

The Orchard (NASDAQ: ORCD) controls and globally distributes more than 1.1 million songs and over 3,000 hours of video programming through hundreds of digital stores (e.g. iTunes, eMusic, Google, Netflix) and mobile carriers (e.g. Verizon, Vodafone, Bell Canada, Moderate, 3). With operations in 28 countries, The Orchard drives sales for its label, retailer, brand, and agency clients through innovative marketing and promotional campaigns; brand entertainment programs; and film, advertising, gaming and television licensing. A pioneer in digital music and media services, The Orchard fosters creativity and independence. For more information, please visit us at www.theorchard.com. The Orchard is a registered trademark and The Orchard logo is a service mark of Orchard Enterprises NY, Inc. All Rights Reserved.

Forward Looking Statements

This release may contain certain forward-looking statements within the meaning of Federal Securities laws that are subject to certain risks and uncertainties and involve factors that may cause actual results to differ materially from those projected or suggested. Factors that could cause actual results to differ materially from those in forward-looking statements include, but are not limited to, (i) the ability of The Orchard to capitalize on its business strategy, (ii) the ability of The Orchard to take advantage of opportunities for revenue expansion, and (iii) management's ability to continue to reduce costs following the merger. Undue reliance should not be placed on such forward-looking statements as they speak only as of the date hereof, and The Orchard undertakes no obligation to update these statements to reflect subsequent events or circumstances except as may be required by law. Additional factors that could cause actual results to differ materially from those projected or suggested in any forward-looking statements are contained in The Orchard's most recent periodic reports on Form 10-K and Form 10-Q that are filed with the Securities and Exchange Commission.

CONTACT: The Orchard
Deana Graffeo, 646-237-3780
dgraffeo@theorchard.com
or
AmieStreet.com
Josh Boltuch, 718-383-0864
Josh@amiestreet.com

SOURCE: The Orchard